Massproductions' modular fair stand uses grid structure to guarantee easy reuse
More than 90 prefabricated plaster tiles are arranged to form an exhibition stand designed by French architects Julien Renault and Paul Vaugoyeau for furniture brand Massproductions.
The installation's modular structure makes it easily transportable and adaptable to a new environment so that, after its stint at the Stockholm Furniture & Light Fair, it can be reused at the International Contemporary Furniture Fair (ICFF) in New York.
"We started with the constraint of a 120 centimetre by 120 centimetre grid and designed every part of the stand in keeping with that constraint," Vaugoyeau told Dezeen. "We chose the proportions specifically because they minimise offcuts and make a lot of sense for transport, because they fit in the crates that Massproductions already use to ship their products. Aesthetically, the grid also makes the placement of items in on the stand quite rational."
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