Danish brand Menu has furnished a New York apartment with its range of products, creating a space for the company to launch new collections and hold events.
Menu Space New York opened May 2018 to coincide with the city's NYCxDesign festival. It occupies a loft-style apartment in a historic building on the edge of the Soho district.

Doubling as a home for the brand's area sales manager, the one-bedroom residence is kitted out with Menu's furniture, homeware and accessories.
Meetings, product launches, casual get-togethers and customer viewings will all take place in the space, which acts as a permanent showroom for Menu.

"The idea was to create a space that was warm, welcoming, and inviting ? a little slice of Copenhagen in the Big Apple," said a statement from the brand. The decor is minimal and colours are muted, in keeping with Menu's Scandinavian aesthetic. Textured rugs cover portions of the stained wooden floor, while dark-toned curtains cordon off private areas.

Among the products on show as part of the debut display are Jonas Wagell's popular JDWA lamp, which is now available with a marble base ? as it was originally intended when first designed.
Other updated pieces include the brand's bestselling Afteroom Chair, refreshed with a wider backrest to be more comfortable as a dining chair.

In the light and bright bedroom are marble side tables, and an electrical outlet in the form of a pendant that hangs from the ceiling.
The showroom will be regularly upd...