Michaelis Boyd captures "the spirit of the absurd" in Moxy Lower East Side
Hotel brand Moxy has opened its fifth venue in New York City, with an eclectic design that includes a rooftop bar filled with plants and a piano room lined in blue velvet.
Architecture and design studio Michaelis Boyd spearheaded the interior design of Moxy Lower East Side, while Rockwell Group designed two of its restaurants and Stonehill Taylor oversaw the architectural works.
The ambition was to push the playful design of the Moxy brand even further than its sister venues, reflecting the vibrancy of the Bowery, where the Lower East Side meets SoHo.
The Highlight Room is a rooftop bar with a palm tree at its centre
The 303-room hotel brings together different styles and narratives to create a "spirit of the absurd".
"We wanted to create a quirky yet stylish play on the absurd," said Rina Kukaj, NY director at Michaelis Boyd. "The goal was a design that's up to date but nods to the Bowery's past, with a good dose of Moxy's trademark whimsy and elements of surprise," she told Dezeen.
Silver Linings is a piano lounge furnished with blue velvet banquettes and curtains
Moxy is a subsidiary of hotel chain Marriott International, aimed at a younger market more focused on modern lifestyle experiences than traditional forms of luxury.
Developed by real-estate company Lightstone, the hotel features four restaurant and bar venues, a lobby lounge with a bar and all-day cafe, and three studios that can be used for meetings, co-working or hospitality.
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