Michele de Lucchi transforms Poltrona Frau showroom into an "Earth Station" - architecture and design

Michele de Lucchi transforms Poltrona Frau showroom into an "Earth Station"

Architect and artist Michele de Lucchi explains how his takeover of Poltrona Frau's flagship store during Milan design week explores new ways of working and learning, in this movie Dezeen produced for the Italian brand.
Named Connecting Experiences, the showroom installation comprises a series of spaces that encourage visitors to engage with a selection of Poltrona Frau products by working, relaxing and learning together.
Michele De Lucchi designed the showroom of Italian furniture brand Poltrona Frau for Milan design week
These zones are delineated by wooden screens, which are intended to add depth to the rooms whilst also creating privacy.
De Lucchi, whose architecture studio AMDL is based in Milan, was commissioned by Poltrona Frau following a research project called Earth Stations, which he conducted over a period of two years. The showroom is divided into different zones by wooden screens
The showroom is intended to be a prototype realisation of this conceptual research project.
"I try to interpret the world in which we are living, and especially try to understand what will happen in the future," the architect told Dezeen.
Called Connecting Experiences, the takeover is an attempt to bring people together through work, relaxation and learning
Central to De Lucchi's research was the premise that advancements in technology would eventually liberate the human race from laborious, menial tasks.
According to the architect, this freedom could give rise to new kinds...
_MURLDELAFUENTE http://www.dezeen.com/

Technology means there's no limit to designs Bolon's factory can produce

Seymourpowell's Élever make-up printer would replicate looks straight from the internet

22-03-2019 21:55 - ( architecture TV )

"The master and slave mentality remains firmly embedded in architectural culture"

Barber and Osgerby design first office chair for Vitra

Design duo Barber and Osgerby\'s minimal and "visually calm" Pacific chair is their first office seating for Vitra. Launched at the Orgatec 2016 trade fair in Cologne, the Pacific chair conceals its mechanical parts behind an extra-long...
30-10-2016 21:43 - ( Architecture )