Fashion designer Thom Browne has presented his collaboration with Italian textile brand Frette as part of a sleep-themed performance during Milan design week 2024.
Browne's Time to Sleep performance took place inside the neoclassical Palazzina Appiani in Milan's Parco Sempione on Tuesday 16 April.
Thom Browne's Time to Sleep performance took place in Milan's neoclassical Palazzina Appiani
The 19th-century Napoleonic building's upper-level salon provided the setting for the show, which revolved around six identical beds made with fine cotton sateen sheets from the American designer's Frette collection.
"Browne has identified Palazzina Appiani, a succinct representation of neoclassicism, as an unlikely venue for a nap," said the artist's statement. "An immediate dialogue emerges between the generous proportions of the hall of honour and six simple mid-century cots." Six identical beds were placed in a row inside the building's decorative upper-floor salon
The beds were placed in a row in the highly decorative but otherwise empty room, until a bell chimed and six models in underwear entered one by one and took their spots beside their respective beds.
Another bell signaled them to begin dressing in grey Thom Browne uniforms, before two more models fixed their ties and straightened their shirts.
Before the performance, models wearing Thom Browne suits took turns walking between the mid-century beds
Once properly dressed, the six sat on their beds, had custom...