Netflix to create "immersive experiences" in US malls - architecture and design

Netflix to create "immersive experiences" in US malls



Streaming service Netflix has announced Netflix House, an immersive retail, food, and entertainment experience based on popular series to be located in malls in Texas and Pennsylvania.
Planned for Pennsylvania's King of Prussia Mall and Galleria Dallas in Texas, Netflix House will be year-round destinations that bring the streaming service's "beloved stories to life".
"At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste ? literally ?of your favorite Netflix series and films through unique food and drink offerings," said Netflix chief marketing officer Marian Lee.
"The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways." Netflix to create immersive experiences in former US department stores
According to the team, the experiences will rotate year-round, with the first batch focused on series Bridgerton, Money Heist, Stranger Things, Squid Game and Netflix Bites ? a pop-up dining experience featuring chefs and other personalities from the service's cooking shows.
The experiences will include replica sets, games, restaurants and retail based around the shows.
"Imagine waltzing with your partner to an orchestral cover of a Taylor Swift song on a replica of the Bridgerton set ? and then walking around the corner to compete in the Glass Bridge challenge from Squid Game," said the team.
"You see a nearby restaurant with food inspired by ...
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