A logo resembling "stencil letterforms" is printed on the exterior of the Diller Scofidio + Renfro-designed art gallery on Boston's waterfront, as part of a major branding overhaul by graphic design studio Pentagram.
Pentagram's Abbott Miller led the studio's New York team on the rebranding of the ICA Boston, which architecture firm Diller Scofidio + Renfro completed in the South Boston Seaport District in 2006.

Celebrated as one of America's earliest institutions dedicated to contemporary art, the museum was originally founded in 1939 as a spin-off of New York's MoMA, and called Boston Museum of Modern Art. It was later renamed the Institute of Modern Art, and then the Institute of Contemporary Art to better reflect its programme, making it the first institution to use "contemporary" in its moniker.
Emphasising this history, Miller's redesigned simplifies the title into the three initials, arranged with a lower-case "c" wedged in between a capitalised "I" and "A".
"In the new identity, 'Institute' and 'Art' (as 'I' and 'A') act as formal bookends around a small 'c', highlighting the idea that 'contemporary' is at the core of the museum's mission and always in flux," said Pentagram in a project statement.

The logotype is bold and black, and broken up by slender lines to resemble letters printed with a stencil. This references the 20th-century warehouses in the surrounding area, according to Pentagram.
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