Plastic is surprise trend on catwalks for London Fashion Week Men's Autumn Winter 2019 - architecture and design

Plastic is surprise trend on catwalks for London Fashion Week Men's Autumn Winter 2019



Plastic was all over the catwalks during the latest men's edition of London Fashion Week, but not everyone had the environment in mind. We look at five examples, with some labels using virgin plastic and others opting for recycled.
The use of plastic is a key issue in the design industry right now, as the world wakes up to the effects that plastic pollution is having on the earth.
While manufacture of single-use plastics is under heavy scrutiny ? many government bodies, plus big companies like IKEA and The Guardian, have pledged to either ban or reduce their use ? virgin plastic is still common.
Virgin plastic is any new plastic that is being manufactured for first use, whether recyclable or not.
During London Fashion Week Men's Autumn Winter 2019, which took place from 5 to 7 January, the material featured heavily. Alternative to fast fashion
British labels Craig Green and A Cold Wall both presented plastic-heavy looks made from virgin plastic, as did Stefan Cooke, who is part of non-profit initiative Fashion East.
Cooke said the key to minimising the negative effects of using plastic in fashion is by creating products that will endure, as an alternative to fast fashion.
"In terms of fashion design, and especially with our own collections, if we are using plastics we will make sure the product we are making it from is as good quality as possible so the piece is used for years," he told Dezeen.
"We need to evolve or die"
In contrast, London-based R...
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