Dezeen promotion: Swedish automaker Polestar has launched an initiative that allows art collectors to directly trade artworks for the company's Polestar 1 performance hybrid car.
Production of the Polestar 1 vehicle is scheduled to cease at the end of 2021, after which its manufacturer predicts the car will become a collector's item.
In celebration of the vehicle and its legacy, Polestar will allow buyers to trade in pieces of fine art that match the value of the car, for a limited time.
"The hand-built Polestar 1 is limited to 1,500 cars and with production due to end soon, it will surely become an instant collector's item," said Nils Rylén, head of global marketing communications at Polestar.
"Collectible cars are gradually becoming better investments and the market is strengthening for vintage cars." The Polestar 1 car by Swedish automaker Polestar can be bought by trading art for a limited period this year
The Polestar 1 has a lightweight body and is made from carbon fibre-reinforced polymer. It is equipped with a twin rear electric motor and high-performance components.
"It is hand-made, precious and tangible ? much like a piece of art," added its CEO, Thomas Ingenlath.
"The uncompromised design of the Polestar 1 provides graceful lines, a sculpted exterior surface, combined with state-of-the-art technology underneath," said the brand.
"Each part and every detail is there for a reason ? much like Mark Rothko's 'multiform'...