PriestmanGoode to design interiors of vast Indian co-living spaces
PriestmanGoode has unveiled designs for the interiors and branding of Indian co-living venture Olive, which will launch with a 15,000-bed community in Bangalore.
Launched by Indian real-estate group Embassy Group, the first phase of the Olive co-living project will be a 15,000-bed development in Bangalore.
This will be joined by 2,500-bed spaces in Pune and Chennai. Each community is designed to minimise the potential social isolation of urban living by providing shared spaces for residents to relax and eat meals.
PriestmanGoode is designing the interiors for co-living venture Olive
Olive aims to address the lack of affordable housing options for the 36 million students and growing number of young professionals, who make up the largest demographic in India. "The shared economy concept has percolated all aspects of society, creating unprecedented disruptions as well as opportunities," said Olive co-founder Aditya Virwani.
"Today it is not just the scarcity of spaces or living in congestion that are driving co-living, but also the affordability and flexibility, aspirations of the current generation, transition from owning to sharing, the digital economy and technological innovation."
Olive's first project is a 15,000-bed space in Bangalore
PriestmanGoode is responsible for all aspects of the design, from the branding to the interiors of the co-living communities themselves.
The studio has prioritised common spaces to encourage a sense of community, includi...
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