Random Studio creates "giant fragments of a woman's body" for Mugler pop-up
Dutch design studio Random Studio has created Bodyscape, a "futuristic" pop-up store, to celebrate the 30th anniversary of French fashion brand Mugler's fragrances.
The Mugler installation, which was designed for luxury department store Selfridges, includes sculptural, chrome-effect fragments designed to evoke a woman's body. These were organised across the ground floor of the Corner Shop, an ever-changing retail pop-up space.
The pop-up was created to celebrate the 30th anniversary of Mugler's fragrance
"For Mugler, we had dreamt up Bodyscape; a giant sculptural installation of a woman reclining, fragments of her body parts breaking the space up into a cluster of retail experiences," said Random Studio.
"Amplifying the brand's surreal fascination with the female body, the hyper-feminised curves, crevices and folds of the installation were to be accentuated by a futuristic reflective material." Sculptural fragments of a woman's body were installed in the Corner Shop
Throughout the space, sculptural fragments were used as walls, partitions and display areas that aim to take visitors on a journey through the chrome-effect-finished body. The interior walls of the shell-like fragments were painted in Mugler's signature blue hue.
Pieces of the sculptural body, which Random Studio explained mimicked the form of a woman reclining, were displayed in full view along the street-facing windows of the Corner Shop.
It was constructed in collaboration with X...
-------------------------------- |
SIFÓN. Vocabulario arquitectónico. |
|
Bain & Company Athens: Transforming Workspace Design
20-04-2024 08:47 - (
Architecture )
F76 Apartment: Innovative Family Apartment in Tallinn
20-04-2024 08:47 - (
Architecture )