Swedish company Re:newcell is aiming to disrupt the fashion industry and save natural resources by creating garments from Circulose ? a new material made from recycled cotton clothes.
Circulose was developed in response to the issue of waste generated by the fashion industry, which sees the vast majority of unwanted or worn out garments end up in landfill or incineration plants.
According to the company, which has its main office in Stockholm and operates a chemical recycling plant for pre- and post-consumer textiles in Kristinehamn, Sweden, less than one per cent of clothes are currently recycled.
Circulose aims to reduce the fashion industry's reliance on virgin cotton, oil production and the harvesting of trees by reusing discarded textiles to create an innovative new material.
"Circulose was created with the ambition to shift the entire industry to circularity and to dramatically lower the impact fashion has on the environment," said Harald Cavalli-Björkman, head of brand for Circulose.
Re:newcell is preparing to launch a range of garments made using its recycled fabric early next year, through collaborations with selected retailers.

The company described the garments as "the world's first clothes made from circular cotton", and suggested that "while there are several initiatives experimenting with new circular materials, this is the first solution that works on a larger scale".
Re:newcell joins many other brands seeking to adopt circula...