Seven graphic design projects that aimed to change the world in 2019
From influencing voters to making veganism mainstream, graphic design can change people's behaviour. We've rounded up seven projects for our review of 2019 that demonstrate the persuasive power of good graphic design.
Useless is a digital directory for London's zero-waste shops
Ethical creative agency Nice and Serious developed Useless, an online platform that directs Londoners to their closest zero-waste shops and offers tips on how to reduce reliance on plastics.
Its easy-to-use functionality and aesthetics are what makes Useless useful. Co-founder Tom Tapper explains that as a creative agency, Nice and Serious was well placed to create a resource that doesn't feel cumbersome to use and that communicates information in a clear and contemporary way. The site's design is playful and vibrant, and uses bold colours and simple illustrations to put a serious message across.
Find out more about Useless ?
British Army calls on "snowflakes" and "millennials" in recruitment drive
A 2019 British Army recruitment campaign drew inspiration from a well-known first world war poster in its targeting of "snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials".
This unusual approach to army recruitment was designed by creative agency Karmarama, who created a series of six posters and three TV adverts calling on young people between the ages of 16 and 25 to join the British Army.
The campaign uses the tagline: "Your army needs...
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Plaza Residence: A Seamless Blend of Modern Design and Heritage
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