German car brand Mercedes-Benz has unveiled its first branded skyscraper in North America created in collaboration with SHoP Architects and informed by a philosophy of "sensual purity".
Mercedes-Benz Places is a planned 67-storey, mixed-used skyscraper under construction in the Brickell neighbourhood of Miami.
Developed by JDS Development Group (JDS), the building was designed collaboratively between New York studio SHoP Architects and the Mercedes-Benz design team.
At 2.5 million square feet (232,257 square metres) it will be one of the largest projects currently under construction in Florida, according to the project team.
Mercedes-Benz has unveiled its first branded residential tower in North America
The development will also include a "reimagining" of Miami's Southside Park by American landscape studio Field Operations, which sits nearby. Renderings of the building show multiple rectangular volumes stacked in alternating, perpendicular directions. Curved-corner balconies line each floor of the building's exterior, with larger terraces tucked between spaces created by the structure's arrangement.
A residential portion will host 791 Merecedes-Benz-branded residences, ranging from studios to 3-bedroom condominiums.
The remaining square footage will have 200,000 square feet (18,580 square metres) of office space, health and fitness facilities, a hotel, retail space and 130,000 square feet (12,077 square metres) of amenities.
It will be located in the Br...