Digital-only bank Starling has launched a debit card with a vertical design to align with the way people usually make payments.
Starling Bank's art director, Mark Day, created the vertical design to reflect the way people use their debit cards today ? inserting them into ATMs and card machines in a portrait orientation, or tapping them to make contactless payments.
The bank card follows several currencies that have been redesigned vertically, with Canada's latest $10 banknote reorientated 90 degrees and Andrey Avgust designing a conceptual series of vertical US-bank notes.

On Starling's card all of the "clutter" of the customer's details, including name, card number and expiry date, is placed onto the back of the card, leaving the front minimal with just the bank's name, chip and MasterCard logo. According to the mobile-only bank, this discreet design improves security by making it harder to copy personal information.
"Great design is about more than just making things look good," said Day. "It's about finding a better way of doing things, being responsive to cultural and technological shifts and adapting the outdated to meet emerging needs."
"Our lives are largely lived in portrait now, even down to how we use our phones. A bank card in portrait reflects how we actually use our cards today; it's intuitive, instinctive, and in short: it's just common sense," he added.
Distributed to customers last week, the cards have been billed...