OgataYoshiki + SALT + IkawaAtsushi + WataseIkuma say ?We have designed the Asian flagship store of Steinway & Sons in Tennoz Isle. Our aim was to create a space where their clients can feel Steinway?s craftsmanship, philosophy, history, and the beauty of their instruments. Clients will feel attached to everything about Steinway in this showroom, beyond the concept of ?objects?.

String Screen on the façade to represent the echo of Steinway

We have stretched about 12,000 stainless wires, which is the same numbers of wires as are in Steinway pianos, around the façade. Pianos receive 20-ton string tensions, which create the echo. In the same way that the piano wires receive tension, which cannot be seen with the human eye, the stainless wires on the facade bring the space both tranquility and a tense atmosphere. Also, to liven up the clients? mood to purchase a piano, when they walk in front of the string screen, it almost feels like the screens are trembling and making music.
Entrance Lounge resembles European manors

We created an entrance lounge that resembles the lifestyle of Steinway pianos in European manors to achieve a concept of, ?the Steinway piano is an important part of a family?. There is a book gallery showcasing books and items to show Steinway?s histories, philosophies, and future visions. Additionally, Steinway & Sons have acquired more than 125 patents since their first acquisition in 1857. We have created a ?patent wall? where all of them are di...