Stockholm Design Lab creates "digital-first" identity for Ericsson - architecture and design

Stockholm Design Lab creates "digital-first" identity for Ericsson



Stockholm Design Lab has created a new identity for Swedish technology company Ericsson that prioritises text and logos on digital devices, rather than physical branding. 
Revealed at his year's Mobile World Congress in Barcelona, the rebrand places an emphasis on functionality for mobile and computer screens.
Stockholm Design Lab's (SDL) new identity features a higher resolution version of the original Ericsson logo ? three black lines with rounded edges ? a clearer typeface, simplified iconography and a minimalist webpage design.

"The digital-first brand identity promises simplicity, trust, and enhanced productivity and SDL's work is a response to the aim of making complexity a thing of the past with little space for ambiguity and meaningless decoration," says Björn Kusoffsky, founder of Stockholm Design Lab "The new brand identity focuses on functionality over aesthetics and aims to provide tools for simple communication and product performance, thus reflecting Ericsson's technical expertise," said the designers.
The rebrand forms part of  Ericsson's plans to become a "truly digital brand", with the company describing the changes as a "direct response to the business strategy and brand promise".

To create a smoother identity, the geometry of the logo was altered to align with the pixel grid, meaning it would appear clearly rendered on digital screens.
A new easy-to-read typeface called Hilda ? named after one of the company ...
_MFUENTENOTICIAS dezeen
_MURLDELAFUENTE http://www.dezeen.com/

--------------------------------
 
Burberry releases digital clothing collection "for the modern explorer" in video game Minecraft

Villanueva: A Serene Madrid Home by Cuaik CDS

28-03-2024 07:15 - ( Architecture )

FM House: Blending Modern Living with Art Nouveau Charm

Discover the innovative transformation of FM House, a charming Milan, Italy apartment designed by NOE9 in 2023. This unique project marries Art Nouveau details with modern living, showcasing a custom interior that seamlessly connects every room....
28-03-2024 07:15 - ( Architecture )

The Block Bond House: Blending Architecture With Nature

The Block Bond House, designed by Felipe Palacios and Johann Moeller in 2021 in Lumbisi, Ecuador, is a standout example of contemporary house architecture. Merging thoughtful spatial organization with the site’s natural elements, it presents a...
28-03-2024 07:15 - ( Architecture )

Quesada Apartment: StudioMadera’s Approach to Textured, Warm Interiors

Discover the Quesada Apartment in Madrid, Spain, a testament to StudioMadera‘s 2023 innovate approach, transforming a once compartmentalized space into a haven of light and texture. This apartment, through strategic design and material selection,...
28-03-2024 07:15 - ( Architecture )

This Cedar-Clad Beach House Is The Ultimate Summer Home

Characterized by its dual volumes and covered walkway, the Heatherhill Beach House epitomizes modern elegance intertwined with rustic charm. Architect Sophie Bak’s ingenious reinterpretation of traditional Danish barns...
28-03-2024 07:13 - ( Architecture )

A phenomenal mountain modern house with a European flair in Park City

Big-D Signature together with VerMar Design has designed this gorgeous mountain modern house with a European flair, located in Tuhaye, a luxury golf and outdoor community located on the outskirts of Park City, Utah. From the magnificent views to the...
28-03-2024 06:37 - ( Interior Design )

A breezy beach house in Australia designed for modern living: River of Life

Australia-based Sandbox Studio has recently completed the River of Life project, a two-story contemporary family house in Curl Curl Beach designed to capture natural light and sea breezes. The name Curl Curl originated from an Aboriginal name:...
28-03-2024 06:37 - ( Interior Design )

rammed earth sculpts azulpitanga’s tiny shelter in the araripe forest of brazil

refúgio do sol by azulpitanga offers an eco-friendly living space amidst natural beauty. The post rammed earth sculpts azulpitanga’s tiny shelter in the araripe forest of brazil appeared first on designboom | architecture & design magazine.
28-03-2024 06:35 - ( Architecture )

H.BD atelier sculpts this ‘nam house’ as an urban escape in vietnam

nam house: a sanctuary in the city   H.BD Atelier’s Nam House sits amidst the vibrant chaos of Ba Don Town, Quảng Bình, Vietnam. The region is known for its dramatic landscapes, harsh climate, and fast-pace culture. The architects, keeping...
28-03-2024 06:35 - ( Architecture )

L’École de l’Étincelle reflects culture with ties to the natural environment

Photo credit: Maxime Brouillet Agence Spatiale, Appareil Architecture, and BGLA architecture have completed École de l?Étincelle at the heart of Joachim Park, in the Chicoutimi district of Saguenay. The architectural approach aims to...
28-03-2024 06:35 - ( Architecture )

Tarrawarra Museum of Art Unveils Three New Exhibitions

TarraWarra Museum of Art has unveiled three new exhibitions open to the public concurrently from 23 March to 14 July 2024. Featuring new work by Melbourne-based contemporary artists Peter Atkins and Dana Harris, the exhibition SUPERsystems is...
28-03-2024 06:35 - ( Architecture )

Dong?an Lake Sports Center | gmp Architects

After winning the competition in 2018, the architects von Gerkan, Marg, and Partners (gmp) finished the Chengdu Sports Center (also known as Dong’an Lake Sports Center ), a complex of three new sports and leisure facilities in Chengdu, China. It...
28-03-2024 06:35 - ( Architecture )

Sanqiao Asian Games Park-Hangzhou Riverfront Public Space | TJAD Original Design Studio

About Sanqiao Asian Games Park Sanqiao Asian Games Park is located in the Binjiang district of Hangzhou, on the southern bank of the Qiantang River. The park plan aims to create a new waterfront that combines characteristics such as urban,...
28-03-2024 06:35 - ( Architecture )
-------------------------------------
server nuevo