Studio Jos van Dijk has transformed a canalside shop in Amsterdam into a multi-brand store for footwear label ETQ, adding a sneaker-lined wall, white metal display cages and heavy concrete furniture (+ slideshow).

ETQ originally approached Jos van Dijk with the idea of creating a shoe store for their brand. However, during the design process the concept switched from a mono-brand sneaker retailer to a multi-brand fashion store.

"ETQ saw the potential of the space and asked us to develop a constructive, conceptual and impressive design in order to make the shop more open and appealing," Jos van Dijk told Dezeen.
"Above all, they wanted us to create an architectural identity for the brand that is already successful in different parts of the world, mostly online."
"After the 3d drawings were presented, ETQ gained so much interest from international high-end fashion brands that they decide to switch the concept from a mono-brand sneaker store to a multi-brand fashion store under the name ETQ store, and so the briefing was slightly adjusted to allow capacity for other items," he explained.

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