A colourful, reconstituted leather made from cutting room scraps was among the recycled materials used to create the fixtures and fittings for Coachtopia, a London pop-up store for American label Coach.
Located in the Wonder Room at Selfridges in London, the temporary store was created to launch a new collection of Coach products crafted from reused leather bags and recycled materials.
Called Coachtopia, the collection seeks to challenge fashion's linear system where most products end up in landfill.
Coachtopia was located in department store Selfridges' Wonder Room
Each of the products in the Coachtopia collection has a clear pathway for reuse and recycling, according to the brand, and comes with an embedded NFC chip that tracks its lifecycle. Chosen by Coach for its sustainable approach and B Corp-certified status, retail experience agency Studio XAG was commissioned to create a temporary store space to launch the product line.
The resulting space, which features a modular display system made of recyclable parts that slot together, has been shortlisted in the retail interior (small) category of Dezeen Awards 2023.
It features display counters made from reconstituted leather
"The Coachtopia product line is designed to be 'circular from the start' ? considering the future life of a product proactively, rather than reactively," Studio XAG said.
"We mirrored Coach's circular ethos for the collection through three approaches to the physical space."
The fi...