For our latest lookbook, we've cherry-picked 10 interiors clad in shades that recall Viva Magenta after American colour company Pantone named the bright pink hue as its Color of the Year for 2023.
Pantone describes Viva Magenta as "a brave and fearless red shade that vibrates with vim and vigour" and reflects current attitudes towards experimentation and fearlessness.
"It's assertive but it's not aggressive ? we refer to it as a fist in a velvet glove," said vice president of the Pantone Institute Laurie Pressman.
Shades of bright pink magenta have been used by interior designers in the projects below to brighten up spaces in locations ranging from Copenhagen to Tokyo.
This is the latest in our lookbooks series, which provides visual inspiration from Dezeen's archive. For more inspiration see previous lookbooks featuring homes with sliding doors, lounges with suspended fireplaces and cottage interiors.
Photo is courtesy of BHDM
Shoreline Waikiki, Hawaii, by BHDM
The interior of the beachside Shoreline Waikiki hotel in Hawaii has a flamboyant colour scheme, giving it a jubilant feel that matches the island's surrounding tropical flora and fauna.
Redesigned by US studio BHDM for the "millennial-minded traveller", the accommodation has a hot-pink carpet that stretches from the reception to the ground floor lounge and contrasts the brightly coloured yellow, teal, blue and red furniture upholstery.
Find out more about Shoreline Waikiki ?

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