Tesla unveils "first mass-market electric vehicle" the Model 3
Elon Musk's electric car company Tesla has achieved a long-held goal with the launch of the Model 3, its most affordable vehicle to date.
The Model 3, which launched on Friday, is being positioned by the company as "the world's first mass-market electric vehicle" and selling for a starting price of $35,000 (£26,500) in the US.
A mid-size, four-dour sedan, the Model 3 is designed as a family car that is accessible to a broader market. It joins the Model S, a luxury sedan, and the Model X, an SUV, in Tesla's all-electric line-up.
The launch of the Model 3 realises the ambitions of Musk's first master plan for Tesla, written in 2006. It outlined how he would go from producing a few high-performance sports cars to mass-producing family cars ? and in turn, help to reduce global carbon emissions.
At the time, he summarised his plan as: "Build sports car. Use that money to build an affordable car. Use that money to build an even more affordable car."
The "sports car" was Tesla's first vehicle, the Roadster, which has since gone out of production.
Musk said that engineering the Model S to be cheaper to manufacture than Tesla's previous offerings had been the biggest challenge.
"We had to engineer it to be a lot easier to build," he said in a speech at Friday's launch event, at which the first Model 3s were delivered to early buyers. "The Model S is an amazing car but it's very hard to build. We had to get the part count down, d...
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