The Conran Shop has filled two floors of a former car park with design-focused furnishings and objects for the home in Gangnam, Seoul, which is its 12th branch.
The 2,229 square metres, The Conran Shop takes over two floors of an old multi-storey car park connected to Gangnam's Lotte Department Store.
Although the retailer already has a number of branches dotted across Japan and Paris, its Seoul location is meant to provide an "on-the-ground connection to one of the world's most exciting emerging design scenes".
Founder Terrance Conran described the move to South Korea as a "pivotal moment" for the company.

"There is a level of creative energy in Korea right now that reminds me of Japan 20 years ago," said the retailer's CEO, Hugh Wahla. "The market is growing exponentially in importance and sophistication across many areas, including tech, fashion, music, architecture and design," he continued.
"Along with that comes an understanding and demand for sophisticated design around furniture and living that is currently untapped. The time is right for us to partner with Korea ? we're looking forward to ideas flowing both ways."

Terrance Conran's eponymous architecture and design practice worked with The Conran Shop's in-house creative team to develop the interiors. The team wanted to form a "yin and yang-like balance" between the store's two levels, with each floor having a unique but complementary fit-out.
On the ...