Tom Dixon moves in to permanent store in New York's Soho
British designer Tom Dixon has opened a permanent home in New York's Soho neighbourhood, after experimenting with a number of temporary locations.
Dixon's new two-storey showroom is located at 25 Greene Street ? a stretch popular with design brands. His neighbours include Artemide, Flos, and Lee Broom.
The 6,700-square-foot (623-square-metre) shop is spread across the ground and basement floors of a building completed towards the end late 19th century.
The exterior is lined with slender cast-iron columns fronting large windows that bring plenty of natural light into the space. The columns are an architectural detail typical to buildings in the area, which is known as the Soho-Cast Iron Historic District and was registered as a landmarked neighbourhood in the 1970s.
White columns with decorated tops are also found inside the showroom, providing a contrast to Dixon's contemporary designs.
The columns run down the middle of the open-plan ground floor and act to separate the room into different areas.
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