Paint brand Dulux has selected a cool-tone shade of green as it's Colour of the Year for 2020, which is meant to offer an antidote to an "increasingly disconnected" modern society.
Dulux says that Tranquil Dawn "embodies the nation's mood on the approach of a new decade".
"It reflects a growing desire to understand what it is to be human at a time when advances in technology are making us feel increasingly disconnected from each other," explained the brand.
A shade of green named Tranquil Dawn has been named Dulux's Colour of the Year
A team of expert judges that includes former editor-in-chief of ELLE Decoration UK, Michelle Ogundehin, and Heleen van Ghent from paint company Akzo Nobel's global aesthetic centre helped Dulux come to a decision on the 2020 colour. The panel considered technological developments such as robotics, big data and artificial intelligence, which Dulux believes is making the human experience "more chaotic".
The colour was chosen as it "embodies the nation's mood"
"At the start of this new decade, the panel identified that the world has a growing desire to understand what makes us human," said Van Ghent.
"Against a background of increasing technological power, we want to understand our place in society and how we can make a positive impact on it."
The colour reflects a desire to feel more human
Tranquil Dawn's green hue is also meant as a nod to elements of the natural landscape ? ...