Twitter has launched its first major website redesign in seven years ? a subtly streamlined experience that is more in line with the company's app.
As of today, the desktop site for all users features a responsive design that can shrink down to a simple tweet stream, a rejigged side navigation that integrates bookmarks and lists, and more options for its popular "dark mode" display, which replaces white as the dominant background colour with a darker tone.
The primary goal behind the changes is consistency ? the social networking platform's website has long looked outdated next to its native iOS and Android apps.
And while the new layout and functionality is not insignificant, Twitter's designers told Dezeen that the true extent of the changes is hidden under the hood. As part of the project, they moved to a new technical stack, meaning the underlying frameworks and programming languages are more suited to the demands of contemporary web design. "This was built from the ground up," said Twitter's lead designer on the project, Ashlie Ford. "And it's something that is going to be much easier for us to build new features on, experiment with new features on, and it will get them out to our customers much quicker."
Website the product of a "smarter" company
Twitter's head of design and research, Mike Kruzeniski, described the redesign as the company's "worst-kept secret". Where once they might have tried to keep the news under wr...