Dezeen spoke to Japanese design studio YOY about its collaboration with watch brand Rado in the first talk as part of Rado Design Week.
Dezeen editor-in-chief Marcus Fairs spoke to Naoki Ono and Yuki Yamamoto, the founders of the Tokyo-based studio, about their special edition of Rado's True Square watch, which was exclusively revealed earlier today in a video filmed by Dezeen at their studio in Tokyo.
To create the watch, which is called Undigital, YOY drew from digital watch faces in order to create a design that merges the analogue and digital.
Naoki Ono and Yuki Yamamoto, founders of YOY
Using Rado's high-tech ceramic material, the designers created a minimal black watch contrasted by a set of bright white dials influenced by the classic seven-segment displays of digital watches. "As everything in the world, including watches, becomes digital, we wanted to explore the curious opposite: transforming a digital thing into an analogue one," the designers explained in the video unveiling the watch, which we published earlier today.
YOY, founded by Ono and Yamamoto onboard a flight to Milan Design Week in 2011, is a design studio specialising in furniture design, lighting and interior design.

The studio's work sits between space and object and attempts to have a sense of humour about itself. It has previously designed a chair that looks like a two-dimensional artwork and a lamp that uses projected light to create the impression of a shade.
"We value humour i...