Watch the video of the discussion on how to be an entrepreneur at Dezeen Day - architecture and design

Watch the video of the discussion on how to be an entrepreneur at Dezeen Day



Roksanda Ilincic, Benjamin Hubert and Dara Huang explained how they built their businesses at Dezeen Day last October, with Huang revealing that the secret to success as an entrepreneur is "finding people better than you".
Huang, founder of architecture studio Design Haus Liberty, described how, in order to grow her company, she had to forgo being a "generalist" and instead hire professionals who were able to better tackle areas of business where she lacked expertise.
"I literally did everything ? I was the person that cleaned the studio and washed the dishes," said Huang. "But as I got bigger and bigger, I handed off those hats to specialists."
"You scale up by letting go of control and finding people better than you," she added. Huang worked for Herzog & de Meuron and Foster & Partners before setting up a series of businesses, including lighting brand DH Liberty Lux and prefabricated housing company Vivahouse, which she co-founded.

The entrepreneurialism-themed panel also included by British industrial designer Benjamin Hubert and fashion designer Roksanda Ilincic, who told the audience that she similarly had a "very bumpy" start to launching her eponymous clothing label.

Serbia-born Ilincic originally studied architecture before taking on a masters in womenswear at prestigious arts school Central Saint Martins, where tutors completely reworked her understanding of the fashion industry.
"It taught ...
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