West of West pairs plywood with white surfaces for San Francisco eyewear store - architecture and design

West of West pairs plywood with white surfaces for San Francisco eyewear store



LA-based studio West of West has used white surfaces and plywood finishes in a new Garrett Leight eyewear store in San Francisco to reinforce the brand's Californian identity (+ slideshow).
Called GLCO San Francisco, West of West designed the project for eyewear brand Garrett Leight, which was established in 2011 in Venice Beach, California.
All of the company's glasses frames are named after a street in its hometown.

The new boutique encompasses 8,000 square feet (743 square metres) and is located in Hayes Valley, a trendy neighbourhood in downtown San Francisco.
Reinforcing the eyewear company's Californian heritage was central to the design.

"For us, contemporary Californian interiors are about finding ways to introduce warm, natural materials into the space in a simple and effortless way," said West of West. Plywood fittings are paired with solid white surfaces, a combination the designers described as "clean but not hermetic".

"The colour of the plywood faces helps warm up the space and balance out the white surfaces," the designers told Dezeen. "We also found that the edge grain of the plywood was an identifiable texture that gave us a slightly deeper hue to complete the palette."

Related story: Berlin's Cold War memorial referenced in cross-shaped display at Seoul eyewear shop

A thick wooden table runs down the centre of the slender boutique, dividing the space into two primary zones.
On one side, the...
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