Global communications group WPP is creating a digital campus in computer game Minecraft featuring replicas of its offices around the world, allowing employees to visit other buildings without leaving their desks.
The "Minecraft world" will allow employees to attend events, launch projects and visit more than 19 offices, according to Colin Macgadie of BDG Architecture + Design who is helping to realise WPP's metaverse.
"WPP is building this Minecraft world of all its campuses next to each other, all at scale and fully realised," said Macgadie, who is BDG's chief creative officer.
"So it doesn't matter what campus you're working in globally, you can visit any of the campuses inside Minecraft."
WPP is using Minecraft to build digital replicas of its offices (top image) including the new Detroit campus (above) BDG, which is owned by WPP, has designed a number of the company's campuses including Sea Containers House in London and an upcoming outpost in Detroit.
Speaking during a live talk broadcast from the new Dezeen Studio Space in London, Macgadie revealed that the practice is now helping to translate these buildings into a parallel virtual world, or metaverse, as part of a dedicated task force that also includes customer experience agency VMLY&R.
The virtual spaces will be used by employees to socialise, hold events and launch projects
WPP's Minecraft world will feature the London and Detroit buildings, as well as offices in Madrid, Jakarta,...