Rado Design Week kicks off with the launch of a special edition of Rado's True Square watch designed by YOY, which the Japanese design studio introduces in this exclusive video produced by Dezeen.
YOY founders Naoki Ono and Yuki Yamamoto have created a minimal twist on the True Square watch, which merges the function of an analogue watch with the appearance of a digital one.

"We wanted to create an analogue watch with the character of a digital watch," Ono said in the video.
"As everything in the world, including watches, becomes digital, we wanted to explore the curious opposite: transforming a digital thing into an analogue one," he added.
Called Rado True Square Undigital, the watch's minimal face features a set of dials that give a nod to the classic seven-segment displays of digital watch faces.
Here the angular bars of digital watch displays make up the bright white hands of the watch which float in the watch's otherwise black clock face.
Using injection moulding technology, the watch is made from high-tech ceramics, a material that the brand pioneered in the 1990s.
Previously only used in fields such as medicine or aeronautics, the material is light and scratch-resistant.

"This ceramic material has a finish similar to metal but is much lighter and is really comfortable against the skin," Yamamoto explained.
Ono and Yamamoto founded their studio in 2011 after they met on their travels from Tokyo to attend Milan Design Week, and have si...