Zaha Hadid Design and Odlo launch activewear collection for women
Zaha Hadid Design has launched a woman's activewear collection with Swiss brand Odlo, which is designed to protect you from even the harshest Scandinavian winters.
The Odlo Activewear collection features a parka, leggings and a bralette.
The collection was made using body-mapping technology, which assesses how the body regulates temperature and sweat during exercise.
Each piece is engineered so that the right fabric is in the precise position on the body to keep athletes dry, warm and comfortable in all types of weather conditions, even Scandinavia's "notoriously harsh" winters.
"The aim was to achieve a dialogue between the pattern and the mapping itself ? this is evident where the pattern changes direction or size to allow for more breathability and movement," Zaha Hadid Design told Dezeen. Each product in the collection incorporates subtle lined patterns that follow the curvature of the body to ensure a comfortable fit.
"Seamlessness in the weave was as important as achieving seamlessness with the pattern; changes in directions are not abrupt but rather smooth transitions," said Zaha Hadid Design.
The post Zaha Hadid Design and Odlo launch activewear collection for women appeared first on Dezeen.
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