Ben Alun-Jones of Knyttan explains how customers can create bespoke knitwear at the company's "factory of the future" and claims mass customisation is transforming the role of designers.

Knyttan, which Alun-Jones co-founded with Kirsty Emery and Hal Watts in 2013, offers the opportunity to customise a jumper or scarf design via a web app, and have it produced to order at the company's factory and shop at Somerset House in London.
Read more: http://www.dezeen.com/2015/02/18/movie-mass-customisation-future-fashion-knyttan-bespoke-knitwear-ben-alun-jones/

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