Shoppers encouraged to urinate on IKEA's latest advert - architecture and design

Shoppers encouraged to urinate on IKEA's latest advert

IKEA and Swedish design agency Åkestam Holst have created an advert that acts as a pregnancy test, revealing a special offer when it detects a positive result in a woman's urine. At first glance, the design ? which featured in a Swedish women's magazine ? appears much like an ordinary IKEA advert promoting the brand's Sundvick baby crib. Read more on Dezeen: https://www.dezeen.com/"p=1171649 WATCH NEXT: Device that detects skin cancer wins James Dyson Award 2017 - https://www.youtube.com/watch"v=XjPzDori6DI Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh Like Dezeen on Facebook: https://www.facebook.com/dezeen/ Follow Dezeen on Twitter: https://twitter.com/Dezeen/ Follow us on Instagram: https://www.instagram.com/dezeen/ Check out our Pinterest: https://uk.pinterest.com/dezeen/

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