Box in Helsinki is designed to be the "perfect" place to pick up online orders - architecture and design

Box in Helsinki is designed to be the "perfect" place to pick up online orders



Design studio Fyra has fashioned brightly hued interiors for this hassle-free collection point in Helsinki, which includes a recycling area, fitting rooms and product show space.
Situated at the heart of Helsinki, Box is a self-service collection point where locals can retrieve packages they've ordered online.

It's the brainchild of Posti ? the Finnish postal service ? which wanted to set up a delivery space for online purchases that was "more than just a row of parcel lockers".
"The consumer behaviour of the Finnish people has changed significantly,"said Kaisa Ilola, Posti's head of customer experience and channels.
"Before, there was a piece missing between the online store and home. Box was created to fill in the missing piece."
To develop a stand-out interior, the company turned to Finnish interior design studio Fyra, who worked alongside consultancy Motley.
"[We] began to search for an answer to the question of what would be the perfect self-service store," said the studio.

Towards the front of the space a "spotlight" section has been created, where different online retailers can showcase a curated selection of their products.
Here there are also a couple of boxy, timber-framed chairs where visitors can sit and grab a coffee.

Visitors can open or pack up their parcels in the unboxing area, which boasts khaki-green joinery. Helpful stationery like scissors, tape and pens are dotted amongst the shelves, while parcels ...
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