Jony Ive gives Red Nose Day nose a "dramatic" flat-pack redesign
Former Apple designer Jony Ive has reimagined one of the world's most recognisable fundraising products ? the nose worn as part of the annual Red Nose Day appeal.
Created by Ive and his design studio LoveFrom for the UK charity Comic Relief, the revamped red nose consists of a honeycomb sphere made from paper, which folds down into a flat crescent shape.
Comic Relief describes the redesign as "the most dramatic makeover" the clown-style red nose, usually made of rubber or plastic, has had since its debut in 1988.
Lenny Henry (above) co-founded Red Nose Day with Richard Curtis
The charity says the new design is made of 95 per cent plant-based materials, including paper, corn-based bioplastic polyester and bagasse, a packaging material made from sugarcane pulp. The bagasse features in the object's small white case ? reminiscent of the kind used to hold wireless earbuds ? where the flat-packed nose can be stored when not in use.
"We've grown up with Comic Relief and are proud to support their remarkable work," said Ive. "This new and seemingly simple red nose has been a fabulously complex little object to design and make, and has involved our entire team."
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