Pharrell Williams partners with Pentatonic to create coronavirus cutlery set
The Pebble is a bring-your-own cutlery set for the coronavirus pandemic made from recycled CDs by design studio Pentatonic in collaboration with singer Pharrell Williams' creative brand I Am Other.
The kit comprises of a knife, a fork, a spoon, a straw and a set of chopsticks that fold away inside a smooth case that can be easily carried.
Pentatonic created The Pebble as an alternative to single-use plastic cutlery, which has seen a surge in popularity during the pandemic.
To reduce the risk of transmission, many businesses have temporarily stopped using reusable cups and cutlery. Governments have also urged people to bring their own utensils when eating outdoors with people outside their households.
The Pebble is the first item in Otherware, a collaboration between Pentatonic ? a studio specialising in objects for the circular economy ? and Pharrell Williams' creative brand I Am Other. As a nod to Pharrell Williams' music career, Pentatonic made The Pebble partly out of recycled CDs. Pentatonic estimates that 10 billion CDs and DVDs have been disposed of in the USA alone since 2005 as people switch to streaming services.
"The wasted CDs are first sorted and cleaned which means separating and purifying the feedstock, removing and recycling where possible contaminants such as cases and foreign waste material," said Pentatonic cofounder Jamie Hall.
"The metallic layer is removed and the purified polycarbonate is then shredded," Hall told Dezeen.
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