VDF studio profile: Siren is a sustainability-focused, women-led design studio that has crafted interiors for businesses from tech companies like Google and Facebook to a philanthropic organisation.
The company was founded by CEO Mia Feasey in 2005 and has since expanded to include 75 employees across its original Sydney studio as well as locations in Melbourne and Singapore.
Both offshoots are run by female MDs, and 82 per cent of the team is female.
Cambooya is the family office of the Vincent Fairfax family
The studio, which works primarily on commercial interiors, redefined its core mission in the wake of last year's devastating bushfires in Australia and now focuses on improving sustainability in the interiors industry and the business world at large. Prompted by the realisation that overhauling clients' interiors every few years is more polluting than even the fashion industry, Siren decided to change the way it works on every level, from its suppliers to its materials and the ideas and directions presented to clients.
It hopes that by modelling environmental best practice in front of business clients, this in turn will "inspire businesses to care for the planet".
Siren designed the interior of The Commons co-working space in Sydney
As well as promoting sustainability, Siren also aims to find the "sweet spot between innovation and practicality" in its designs.
"The most successful workplaces are not those defined by the name of the designer ch...