Six graduates from Design Academy Eindhoven designing for the post-internet age
The internet is affecting the way we interact with the world around us, from the news we read to how we perceive fashion and beauty, as these six Design Academy Eindhoven graduates demonstrate.
At Dutch Design Week numerous graduates showcased projects focused on the post-internet, a term that refers to the widespread impact that the internet is having on everyday life and culture.
Augmented reality (AR) and VR technology has already been adopted by major brands, such as IKEA, which released its Place app last year that allows users to preview products in a home setting. Facebook founder Mark Zuckerberg has also said that the growth of augmented reality will make most of the hardware we use today obsolete.
Design Academy Eindhoven graduates used these technologies to create digital experiences, from participating in a violent protest, to exploring a digital city filled with buildings made out of data. Design reporter Gunseli Yalcinkaya explores six of these projects:
Hyperstition by Clara Escalera
This conceptual project by Clara Escalera explores the future of fashion. Escalera speculates that in future, people will be able to manipulate their body and overall image using AR lenses.
"When we take a look at today's Snapchat filters, we can see how they are being used to communicate emotions, alter one's image and transform one's identity," she said.
"As technology progresses, this digital layer will go beyond cute cat ears...
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