mCycle is a "Deliveroo for tampons" that turns sanitary products into compost
Aiming to change our attitudes towards menstruation, Central Saint Martins graduate Kaye Toland has developed a tampon delivery system that transforms sanitary products into compost.
Toland, a graduate of Central Saint Martins' bachelor's course in Product Design, initiated the mCycle project as her "own personal response to tampon tax".
Named mCycle, the company would work in a similar way to British online food delivery company Deliveroo. Tampons are couriered via bicycle in a cardboard package, which then transforms into a sanitary bin.
Once the user's menstrual cycle has finished, they seal the box so that it can be picked up, before it is turned into compost for places such as football fields and parks.
"Think Deliveroo for tampons," Toland told Dezeen. "I wanted to create a brand that normalised menstruation. Not so much a protest but as a rational step towards better menstrual care." "I also wanted to look at menstruation as a resource that can be composted rather than feeling ashamed of it, wrapping it in three layers of plastic then flushing it down the toilet."
Sponsored by The Ellen MacArthur Foundation ? a charity that champions a circular economy ? Toland created a prototype of the delivery box, but was keen to avoid the typical design of tampon packaging.
"Why is tampon packaging never red"" she said. "I wanted to use the word menstruation and the colour red, and illustrations of blood drops for t...
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