Isenberg School Of Management Business Innovation Hub | BIG - architecture and design

Isenberg School Of Management Business Innovation Hub | BIG



Isenberg School Designed by Bjarke Ingels Group and Architect of Record Goody Clancy, the copper clad Business Innovation Hub at the heart of the University of Massachusetts Amherst adds 70,000SF of hyper-collaborative study and social space to one of the top-30 public business schools in the United States.

The new expansion and partial renovation of the Isenberg School of Management nearly double the school?s current space to accommodate Isenberg?s growth in the last decade, while introducing new facilities for more than 150 staff and 5,000 students in undergraduate, master?s and Ph.D. programs. BIG and Goody Clancy were commissioned in 2015 to design a flexible space that inspires and facilitates collaboration for every Isenberg student.
Prominently situated on Haigis Mall near the entrance to the campus, a dramatic triangular glass entrance created by a domino-effect greets students. The building exterior is wrapped in straight, vertical pillars that gradually slope downward, creating a distinct appearance without any curved elements. The Business Innovation Hub directly extends the school?s existing 1964 building from the north and east sides in a wide circular loop, linking back on the upper floors to maintain connectivity. The loop consolidates Isenberg?s faculty and staff under one roof, creating a singular place of arrival and a strong visual identity for the entire Isenberg School of Management.

The Business Innovation Hub?s exterior is clad in copper, so long-t...
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