Ovolo the Valley is a design-led lifestyle hotel located in Brisbane?s Fortitude Valley. Inspired by the vibrancy of its surroundings and in celebration of the Ovolo brand?s playful spirit, the rebranding / refurbishment is conceptualised as a series of unique and tangible guest experiences through imaginative and wondrous interior environments.

Description
The design brief called for a hotel with a unique personality and style, inspired by local surroundings, local culture and the Ovolo brand. Relatively young and agile, Ovolo is largely devoid of traditional ?design brand standards?, which provided an inspiring opportunity for the design team to conceptualise a truly unique design narrative.
Inspired by Fortitude Valley?s curious dualities, the design presents a layered journey both physical and abstract, beckoning the guest to transition from the urban realm through a series of intimate spaces within. The execution is part ?Alice in Wonderland?, in the interpretation of the local urban and natural landscapes and Brisbane?s outdoor lifestyle. The design strikes a balance between style and functionality to create an expressive dialogue between the interior, art and the guest. The highly visual and tactile interior quality is enhanced with smart technology including curated music playlists and interactive devices to provide a multi-sensory guest experience. The hotel re positioning and interior refurbishment included 101 typical guestrooms and suites, ...