As a global leader in entertainment projects, Toronto-based design firm FORREC has an opportunity to impact environments, the people who experience them and the developers who create them. What does this have to do with sustainability" Everything.
Like many, I am committed to supporting a sustainable future at an individual and family level. As a CEO, I have the opportunity and responsibility to create an even greater impact: making a difference and sending a message that reaches many. To accomplish this, our management team has taken on a corporate initiative to become industry leaders in sustainable design.
We?ve decided to put sustainability on the agenda whether a client requests sustainable design or not, and whether there are government regulations in place in the applicable region or not. We challenge our clients, the many consultants we work with and, most importantly, ourselves, to push the boundaries and incorporate sustainable principles at the core of every design. There?s no doubt that this can be challenging?especially given cultural differences, budget limitations and the immersive nature of our projects. So, how are we tackling this challenge, and what lessons can be shared in weaving sustainability and environmentally conscious values into the client?s mindset" Here are five tips on how to promote sustainability to clients.
Tell the story of sustainability
Incorporating sustainable features into the narrative of the design is crucial for securing ...