Childish Gambino invites festival-goers to switch off in immersive wellness installation
American rapper Childish Gambino has built a multi-sensory "wellness centre" that encourages festival-goers to relax and reconnect with one another.
On show at Childish Gambino's very own Pharos music festival in Auckland, New Zealand, the immersive installation hosted an array of wellness-themed activities, including sound baths, cosmic humming, "truth connection booths" and enlightenment exercises.
Called Newcastle Wellness Centre, the installation was made up of three large-scale structures: a white room, a blue room and a red room.
Each space was designed to promote sensory interactions using various sound, touch and visual stimuli.
The white room functioned as an introductory space where visitors would be greeted by Maori natives from the surrounding area who explained the concept of the installation to guests. The space was also used to exhibit the rapper's upcoming fashion collaboration with Adidas Originals.
Next up, visitors were taken into a blue-coloured room, titled the Truth Room, which featured cylindrical, fabric tubes hanging from the ceiling.
Guests were invited to stand in the shrouded booths, which were connected to one another. Once inside, festival-goers were encouraged to interact with each other using a series of probing questions, intended to inspire social interaction.
"Pharos is grounded in challenging the festival format from the way guests use the campsite to encouraging digital downtime and creat...
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