Twelve studios have come together to design bespoke Christmas wrapping paper for charity, featuring prints inspired by hip-hop icons and social media.
London-based agency Ask Us For Ideas (AUFI) enlisted 12 design studios to create sustainable wrapping that would be "as at home framed on a wall as wrapped around a gift."
Streaky bacon, abstract weather patterns and twisted typography feature in the designs, which have all been printed on fully recyclable paper.
Bacon wrapping paper by London-based agency Don't Panic Partners"Unlike a puppy, Christmas wrapping paper is just for Christmas, so we wanted to make it disposable but stylish as hell," said AUFI co-founder Nick Bell.
"A handful of the world’s best agencies have created a set of 12 papers that, because of the exquisite paper stocks and hand-printed craft, are more like limited edition prints than wrapping paper," he continued. Design studio Lowrie's wrapping paper features hip-hop icons like Biggie SmallsDesign studio Lowrie paid homage to hip-hop icons in its bright yellow wrapping paper, which features cartoon-like illustrations of artists such as Tupac, Snoop Dogg and Biggie Smalls.
International studio Base Design chose to make a satirical comment on the nature of social media channels such as Instagram with their wrap design, which reads "So Many Likes – When all you Need is Love".

Money raised from sales will go towards the Wrap Up London campaign ...