Frama uses neutral tones for Beirut concept store The Slow
Multidisciplinary design studio Frama tried to emulate a relaxed neighbourhood atmosphere inside this Beirut concept store, which features limewashed surfaces and simple concrete fixtures.
The Slow ? which was formerly an old-school cafe ? accommodates a shop, eatery, co-working area and meeting room that locals can hang out in throughout the day.
It's situated in Mar Mikhael, a trendy part of Beirut populated with an abundance of restaurants, art galleries and boutiques.
For the interiors of the store, Frama curated a material and colour palette that they felt captured the laid-back feel of the neighbourhood and wider Beirut's "energetic mix of old and new".
"When designing The Slow, the context absolutely took an influence in the design," head designer at the studio, Cassandra Bradfield, told Dezeen. "I wanted to create a neutral and relaxed atmosphere that suits the culture of the area but with some memorable features."
Towards the front of the store lies the cafe, which has been dressed with circular, wooden tables and jet-black iterations of Frama's Chair 01 model.
Customers can alternatively perch on simple stool seats that surround a steel-framed service counter. Grey-cushioned bench seats positioned by the windows also form casual reading nooks.
A short flight of steps leads down to the retail space, where clothing garments are openly displayed inside a tall, timber shelving-unit that's been pushed up against the wall.
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