Golem creates "pleasure-driven" pink interior for Superzoom gallery
Bubblegum-pink walls, floors and furniture create unconventional spaces for displaying art at this gallery in Paris designed by local studio Golem.
Headed by architect and artist Ariel Claudet, the practice was invited to design the interior for the Superzoom art gallery, which is located in the historic Le Marais district.
Superzoom gallery in Paris features bubblegum-pink interiors
The gallery comprises three spaces arranged in an unusual order, with the gallery director's office at the entrance, a white-cube gallery space in the centre and an accessible storage space at the rear.
"We flipped upside-down the classic and elitist sequence of an art gallery, offering visitors a new pleasure-driven experience and the gallery managers three spatial tools for a large range of curatorial approaches," explained Claudet. Pink is Superzoom's signature colour
Superzoom's signature colour pink was used as the basis for the design, reflecting the vibrancy of the local nightlife and techno scene where the gallery mingles with artists and collectors, according to Claudet.
An integrated sound system hooked up to a vinyl record player provides a soundtrack of electronic music to enhance this connection.
The "pink den" contains a built-in bench for visitors and a synthetic grass
By placing the director's bright-pink office at the front, Golem aimed to create an entrance that is warmer and more inviting than a typical white gallery space.
The "pink den" contain...
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