How the architecture industry will change post COVID-19
Photo by Kate Trifo on Unsplash
How will the architecture industry change after the COVID-19 crisis" Marianne McKenna, founding partner of KPMB Architects, offers her insights:
Greater Trust in Virtual Collaboration = Reduced Carbon Footprint
We knew that air travel was massively contributing to climate change. We were holding on to an old paradigm?that as design architects, we could only be truly effective if we showed up physically and regularly. Clients will still want the best architects for their projects, but travel will be strategic. ZOOM, Microsoft Teams and other platforms are proving that we can collaborate and communicate effectively in real time?we just need fewer meetings.
Extreme Teaming and the End of the Single Author
Co-location and Integrated Project Delivery (IPD) will become the new norm. We were seeing this sharing of risk emerging with educational clients before this global crisis. The idea that all disciplines would be brought together in partnership to design and execute as a team, on-site, for intensive periods of time?as well as continuing to communicate virtually to advance solutions holistically and quickly?is exciting!
Architecture is for Humanity
As architects, Instagram and other platforms have accelerated a fixation on the single beautiful image (archi-porn). I think this will remind architects that architecture is for people?and it is not about creating a monument to ourselves.
A Reversal on the Fixation of Densification to Prioritiz...
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