Jure Tovrljan redesigns iconic logos to reflect a world under coronavirus
Slovenian graphic designer Jure Tovrljan has redrawn the logos of brand including the Olympics, Starbucks and Nike to show how the coronavirus has impacted our everyday lives.
In the 12-part series Tovrljan has redesigned well-known brands' logos to reflect how the pandemic has affected people and businesses around the world.
Jure Tovrljan has redesigned numerous corporate logos, including Starbucks
"I believe that iconic logos are a visual message we're all familiar with," Tovrljan told Dezeen.
"And as soon as someone disrupts them in any way, we feel uncomfortable. So they can become a very strong attention grabber. These days, people can tend to pay more attention to big brands than world leaders."
He redrew the NBA logo to reflect the fact the season is in hiatus While healthcare systems including in the UK and the US are experiencing a shortage of face masks due to panic buying, Tovrljan pictures the Starbucks siren proudly donning hers.
The dribbling silhouette of player Jerry West in the NBA logo is replaced with a reclining figure on his laptop, as the league's current season is suspended indefinitely. This is a nod towards the fact that many people are now confined to their homes.
The Olympic games logo is redrawn with the rings separated to reflect the fact many are practising social distancing
The overlapping circles of the Mastercard logo, as well as the iconic rings of the Olympic flag are reimagined safely spaced apart.
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