Lighting brand Plumen has launched an LED light bulb that offers a more sustainable alternative to its 001 bulb, which was named the Design of the Year by London's Design Museum in 2011.
Plumen has redesigned its 001 bulb with a patented LED construction to replace the previous compact fluorescent technology.
Despite changing the technology, the brand has retained the bulb's recognisable double-looped form, designed with British designer Samuel Wilkinson.

"Our goal is for sustainable design to be a natural choice and our light bulbs aim to inspire that change," said Plumen co-founder Nicolas Roope.
"Our original 001 is a tough act to follow, but we believe this reincarnated 001 LED will become a new classic, and a sound choice for anyone who enjoys beautiful design that doesn't cost the earth," he added.
This is not the first time Plumen has updated one of its bulbs to LED. The company released a set of LED Edison light bulbs back in October 2016. However this is the first time that the Design of the Year-winning 001 bulb has been revised.
The bulb is now completely dimmable and has a lifespan of over 20,000 hours, which is equivalent to almost twenty years of average use.

"LED technology has been developing rapidly. But it has taken a while for the flexible LED filaments to mature and stabilise enough for us to use it as an alternative to the compact fluorescent technology, previously used by our classic 001 bulb," Roope told Dezeen.
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