The non-leather upholstery options for the new Range Rover Evoque cater to a new breed of ethical luxury consumer, says chief designer Amy Frascella in this movie Dezeen produced for Land Rover.
Land Rover unveiled its new Range Rover Evoque car in London last month. It is an update to the compact sports-utility vehicle (SUV) that the British car brand launched to great commercial success in 2011.
The new version features a palette of new exterior and interior materials, including a range of alternative leather options for the interior of the car.
Land Rover unveiled its new Range Rover Evoque SUV in November 2018"We have traditional leather options, as many of our customers would expect," says Land Rover chief designer of colour and materials Frascella in the movie, which Dezeen filmed for Land Rover at its headquarters near Coventry. "But we've also designed and developed what we like to call 'materiality options'. So non-leather, premium alternatives."
The new Range Rover Evoque can be ordered with leather upholsteryThe new animal-friendly materials reflect an increased demand from high-end consumers for more ethical and sustainable products, according to Frascella.
"The landscape has been shifting quite quickly in the luxury market," she explains.
"People want to understand more about what they are purchasing – how it's made and where is comes from. We need to be cognisant of this and offer choices ...